Law Firm Marketing Case Study #1
…See our case studies on how we do it.
We usually cover three area’s in our shared case studies this covers the most commonly faced challenges. Our statistics tell us that the three most common challenges for law firms are as follows;
* CHALLENGE #1: THE ACQUISITION OF NEW PATIENTS / CLIENTS <– (Common to every business)
* CHALLENGE #2: INCREASING ANNUAL REVENUE <– (Again very common)
* CHALLENGE #3: MANAGING ENGAGEMENT & FOLLOW UP SYSTEMS
While two of the three challenges share a common goal, we will focus those first. The acquisition of new clients is something every partner in all law firms around the world must both develop and understand. Achieving growth can come in a variety of ways, from PPC advertising on both Google and social media platforms. To organic outreach through website traffic, referrals and on going engagement.
While the cost per click strategy can cost over $100 per click depending on the location and competition for the desired keywords. Add to this that most law firms aren’t using the correct targeting or conversion tracking. It makes understanding their client acquisition costs almost impossible to track.
We start by analyzing a number of things during our first assessment of a law firms marketing presence. We don’t just look at your website traffic, optimization and online presence. We dive into the systems you have in place for both monitoring and converting potential leads. Systems that are crucial for the success of both your business and beating the three main challenges we listed above.
In our case study “Achtari Law” had relatively low engagement on their website and little to no traffic or conversions. Over a number of meeting’s we discussed branching out the services and optimizing a new website to provide solutions to problems potential client/s may have. Offering the “Value” to both engage and convert traffic to clients.
Internally new systems were put in place to monitor both conversion rates and industry trends. Providing valuable insight in to the correct audience and what services they need.
As you can see below the organic traffic alone is now higher than the websites total traffic prior to Reason 2 Design Ltd. This is delivering fourteen times the amount of qualified traffic and resulted in 15 – 20 new active clients per month. Perfect for our clients current goals.
Depending on your firms location and target demographic these results could be doubled even tripled by utilizing other traffic mediums and systems.
Check out the before and after images below!
If you are interested in learning more about check out our “10 Ways To Increase Revenue” article or reach out to us directly.
We will be sharing more results and case studies over the coming months.
I highly recommend Reason 2 Design. I worked with Scott with respect to the design of my office website and marketing. He took the time to listen to me and my specific requirements and worked with me throughout the process. He is knowledgeable and willing to work with you to achieve success.